5/8/2023 0 Comments Broken ranks android![]() ![]() Penetration rates lower than 60% leave a lot of room to grow and demand to fill. China has a 55.30% penetration rate while India is at 27.70%. Smartphone ownership continues to grow rapidly but the growth rate is not equal.Ĭhina and India are constantly mentioned across market reports as critical drivers of smartphone ownership growth in the world and the APAC region. Which country has the most smartphone users? The global average is at 39% for 2018 but is projected to reach 41.5% by the end of 2019. The highest is a toss between the UK with a 82.20% smartphone penetration rate (Newzoo) and South Korea with 95% (Pew Research). India has 27.70% despite a booming population that nearly rivals China. Smartphone penetration rates vary per region and research sample. What percentage of the population has a smartphone? ![]() Penetration rates are presented in percentages individuals can have more than one active SIM card so total numbers can exceed 100%. The difference in figures is based on the metric that is measured ownership rate refers to the number of mobile devices owned while mobile penetration rate is the number of active SIM cards in a country. The smartphone ownership rate in the US in 2018 stand at 77% while the smartphone penetration rate is 69.60%. Many would guess the country with the highest phone ownership rates to be the United States, as it is the home of the iPhone, arguably the most recognizable phone brand in the world, as well as other disruptive phone technologies. Mobile phones go beyond social media use and serve as a portal to other services that enrich the lives of people. ![]() There is still a lot to be done to make the world equally connected. Though there is upward growth in smartphone ownership and penetration rates in developed countries, the same can not be said for low- to medium-income ones. This article explores smartphone users’ preference in terms of the following main categories: As of 2019, unique mobile devices number 5.11 billion, 60% of which represent smartphones. Mobile devices can include tablets, Internet of Things devices, and cellular phones that are not internet-capable (typically further subdivided into “dumb” or “feature” phones). It’s important to note the distinction between smartphones and other mobile devices. In a time when smartphones are a must-have, it is interesting to note the 50% penetration threshold is yet to be reached. The six-year compound annual growth rate (CAGR) for Asia Pacific alone is +10.6%.Īverage yearly 3% increases in worldwide smartphone penetration rates will boost smartphone penetration from the current rate of 41.49% to a projected 56.28% by the year 2024. Market growth in 2021 will be led by the Asia Pacific region-India and China in particular-making up 2.1 billion or 56% of the global market share. 2020 brought in an additional 93 million users, a 1.8% increase from 2019’s year-end total. The number of smartphone users reached 5.22 billion by the end of 2020, which represents 66% of the world’s population (DataReportal, 2021). What is the number of smartphone users worldwide? ![]()
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